Newsletter Tips for Writers: Grow, Connect, and Actually Enjoy It
We know what you’re thinking—
“Do I really need a newsletter?”
“Who has time for that?”
“What would I even say?”
But here’s the truth: a newsletter is one of the most powerful tools you have as a writer.
Not just for selling books (though it helps), but for building real connection with the people who want to hear from you most. 💌
Here’s how to grow it, nurture it, and maybe even enjoy it:
1. Make It Easy to Join
No one should have to go digging.
Add your signup link to your website, your social media bios, the back of your books, and your email signature.
Offer a freebie or bonus content—like a short story, a deleted scene, or a behind-the-scenes peek—to make subscribing feel like a gift, not a task.
2. Show Up Consistently (Not Constantly)
You don’t have to email every week. You do need a rhythm that works for you and your readers.
Monthly? Twice a month? Perfect.
Keep it reliable, so readers know when to expect you—and look forward to it.
3. Share More Than Just Promo
Your newsletter isn’t a billboard—it’s a conversation.
Yes, share book updates. But also include things like:
→ What you’re reading or watching
→ A peek at your writing process
→ A weird/funny/relatable moment from your week
→ A quick writing tip or prompt
The goal? Make people feel like they know you. Because that’s what keeps them opening your emails.
4. Keep It Skimmable
Use short paragraphs, bold headers, and maybe a few emojis. Let your personality shine.
Make it easy to read—and even easier to click if you’re sharing links.
5. Engage Like a Human, Not a Marketer
Ask questions. Invite replies. Share something true, not just polished.
Readers aren’t looking for perfection. They’re looking for you.
6. Grow With Intention
Don’t stress about going viral. Focus on building a list of readers who want to hear from you.
Do a newsletter swap with another author. Invite readers to share your signup link. Add a signup at events. Small, intentional growth > big, empty numbers.
7. Give Yourself Permission to Enjoy It
This is your space. No algorithm. No character limit. No chaos.
Just your voice, your stories, your people.
Treat it like a warm letter to your reader-friends—not a chore.
Bottom line?
Your newsletter can be a lifeline—to your readers, to your writing community, and to your own creative momentum.
Build it slowly. Show up honestly. And yes—you’re allowed to have fun with it.
Need help writing your welcome sequence, planning your recurring segments, or figuring out what to send next? Schedule a call—we’ve got tips, templates, and ideas for days.
