What Every Author Needs in Their Press Kit

Whether you're launching your debut or prepping for your tenth release, one thing remains true: you need a press kit.

Not just for media outlets. Not just for event organizers. A solid press kit helps everyone—from bloggers to booksellers to podcasters—share your work accurately and enthusiastically.

Think of it as your professional handshake. 📎

Here’s what to include (and why it matters):

1. Your Author Bio (in 3 Versions)

Yes, three.
– Short (25–50 words) for social media shoutouts.
– Medium (100–150 words) for podcast intros or event programs.
– Long (250+ words) for features, websites, or industry writeups.

Pro tip: Keep your tone consistent with your brand, and include a note about your genre or current project.

2. Professional Author Photo

A high-resolution headshot (no pixelated selfies here).
Include both vertical and square versions.
Bonus: Add a candid or casual shot that captures your personality for social use.

You want people to recognize you on the panel stage or at your book signing table.

3. Book Information Sheet

One page per book with:
– Title, genre, comp titles
– Short and long synopsis
– Release date and ISBN
– Publisher (or self-pub imprint name)
– Cover image (hi-res!)
– Buy links

This is the go-to document for reviewers, podcast hosts, and booksellers alike.

4. Media & Interview Topics

Make it easy for someone to say “yes” to featuring you.
Include a list of talking points or sample interview questions related to your book or writing journey.

Example:
– Why I wrote this book
– My path to publishing
– How I build emotional tension in fiction
– What I wish new writers knew

Think of this as giving your future interviewer a running start. 🎤

5. Social Media & Website Links

Drop your direct handles and website URL—make them clickable.
You’d be surprised how often people want to tag you but can’t find you.

6. Contact Info (for You or Your Publicist)

Include a professional email. If you have a publicist or media contact, list them too.
Make it crystal clear who to reach out to and how.

Optional but Powerful Add-Ons:

– Praise & blurbs from recognizable names
– Press mentions or past interviews
– Sample chapter or excerpt
– Book trailer link

Bottom line?
A press kit makes it easy for people to talk about you, book you, and feature your work. It’s a tool of connection—and every author should have one ready to go.

✨ Stay ready, so you don’t have to get ready.

Need help creating yours? Schedule a coaching call today!