How to Pitch Yourself for Podcasts and Events (Even if You Hate Talking About Yourself)
If the thought of pitching yourself makes you want to disappear into your blanket burrito, you're not alone. Most writers would rather wrestle a deadline than send an email that says, “Hey, pick me.”
But here’s the truth: visibility matters. 🎤
And you can pitch yourself authentically—without sounding salesy or fake.
Here’s how to do it in a way that actually works (and won’t make you cringe):
1. Start with the Right Mindset
You’re not asking for a favor. You’re offering value.
You’re saying: “Hey, I’ve got something your audience might enjoy, learn from, or connect with.”
That shift changes everything. ✨
2. Research Before You Reach Out
→ Know the podcast’s vibe and audience.
→ Know what kind of guests they usually feature.
→ Listen to at least one episode or scan recent event lineups.
You’re not casting a wide net—you’re sending a thoughtful invite to collaborate.
3. Write a Pitch That’s Clear, Friendly, and Focused
Your email should include:
✅ Who you are (1-2 sentences max)
✅ Why you’re reaching out
✅ What you bring to the table (specific topic ideas or unique angles)
✅ A short, clear call to action (e.g., “Would you be open to chatting?”)
Example:
Hi [Host Name],
I’m an author of [Genre] and recently released [Book Title], which explores [Topic]. I love what you’re doing with [Podcast/Event Name]—especially your episode on [Relevant Topic].I’d be honored to chat with you about [specific theme], including [bullet point], [bullet point], and [bullet point]. I think it would really resonate with your audience.
Let me know if it’s a good fit!
Keep it short, specific, and kind.
4. Have a Press Kit or Media Sheet Ready
Make it easy for them to say yes. Include:
– Your bio
– Author photo
– Book info
– A few potential interview topics
– Links to your website/socials
(Psst—check out our post on what to put in your press kit if you need help with this!)
5. Follow Up (Without the Panic Spiral)
If you don’t hear back after 10–14 days, it’s okay to send a gentle nudge.
People are busy. Inboxes are chaos. Your email might just need a bump to the top.
You don’t have to be loud to pitch well. You just have to be clear, generous, and real.
And trust us: the right people will want to feature your voice.
Need help crafting your pitch? Schedule a mentorship call with us today!